El Milagro’s Dirty Secret
El Milagro may make some of the best corn chips on the planet, but the packaging reveals a few dirty secrets. Forget the fact that the brown paper bag is prone to rips, tears and splices that make the chips go stale in nanoseconds (I often resort to transferring the chips into a few, one-gallon Ziploc bags)–but if you go that route, please, take a moment to read the back of the bag. Have you been enlightened? It’s quite possibly some of the worst POP copywriting I’ve ever seen. How do they get away with this shite? And the fact that there are copywriters out there employed to write this bullcrap really grinds my gears. Are they serious? Is this for real?
I’ll get on those dip ideas too. Just awesome.
Categories: Food
El Milagro, tortilla chips
